Harbour Town Gold Coast Announces Major Expansion


Australia’s largest outlet center is about to get even bigger as Harbour Town Gold Coast announces a 3,500 square meter expansion.

The $20 million project will bring the center a new mall that features a new selection of premium outlet fashion brands, along with major upgrades to the existing center.

Harbour Town was already in the midst of developing a new 400-space car park, which is due to open before Christmas. Now work is underway on the new retail precinct, which should be completed by mid-2016. That phase will bring additional updates to the north end of the center. A third phase is also planned to deliver a redesigned dining precinct.

Center manager Gary Webb commented, “As the pioneers of Australian outlet shopping, we are thrilled to cement our leadership position even further by expanding Harbour Town Gold Coast and enhancing the consumer experience even more with a range of new stores.”

“The expansion is testament to the strength and popularity of outlet shopping in both local and international consumer markets, with savvy shoppers driving the high demand for affordably priced, quality products by respected Australian and international brands.”

Up to 25 new retailers will be joining the center’s portfolio, which includes Australia’s first Victoria’s Secret Outlet Store.

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Honda Shares its History in Stop-Motion

When your brand has a lengthy history, it also has a story to tell. The best way to tell that story is up to you—for Honda, the answer is stop-motion.

Released just in time for the 67th anniversary of the day Honda first officially opened its doors, the ad shows the many twists and turns it’s taken in reaching the company it is today. The execution is flawless, the work of PES, a world-renowned stop-motion artist. It’s hard not to get a little attached to the brand just on the strength of its visual storytelling alone.

So how do you tell the story of your center?

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Superhero Wishes Come True at Solano Town Center

Last month, Solano Town Center helped a little girl’s wishes come true. She wanted to be a superhero for the day, and the Californian center was part of making that happen.

Kylinn Sciorino suffers from Ehlers-Danlos Syndrome, a rare an incurable neuromuscular disease. The nine-year-old is a fan of Marvel’s The Avengers. Iron Man is her favorite, so Iron Man is who she became for the day. Just as he dons his battle suits to tackle threats to the world despite his own physical limitations, Kylinn donned her own suit to combat evildoers.

She did so with the assistance of The Wish Connection, a non-profit organization created by AT&T employees. They worked with Solano Town Center and Solano Community College to plan a day of heroics that Kylinn could safely enjoy. She started with a battle against bad guys at the college who were out to steal chemicals for undoubtedly nefarious plans. Despite a recent fall that left her with broken arms and a compressed spinal column, she got out there in her wheel chair and took those baddies down.

Victorious, she returned to celebrate at Solano Town Center. Mayor Harry Price was there to thank her for her service and congratulate her with a key to the city of Fairfield. Shopping center representatives presented her with a special gift basket filled with Iron Man collectibles and all sorts of treats from Hot Topic, Game Stop, The Disney Store, and See’s Candies.

“It is being a part of making wishes come true that brings a community together. We are grateful that Solano Town Center partnered with The Wish Connection and was able to give Kylinn an opportunity to beat the “bad guys,” said Heath McCue, the center’s Director of Marketing.

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Industry Headlines: October 1, 2015

UK retail sales up more than expected as online shopping falls behind: Great news from a CBI survey. (International Business Times)

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership: Inspirational stories from some impressive women. (AdWeek)

How beacons — small, low-cost gadgets — will influence billions in US retail sales: Beacons may give brick-and-mortar retailers a genuine technological advantage. (Business Insider)

How To Build a Multi-Sensory Experience in the Retail Environment: Are you engaging all the sense you could be? (Top Tech News)

Female Shoppers No Longer Trust Ads Or Celebrity Endorsements: Even bloggers are falling out of favor. (Fast Company)

Malls add to retail space: Thai shopping centers are growing, and new developments are on the rise. (Thai Visa News)

Toronto’s Old City Hall could become a mall: The historic building would be a gorgeous retail site. (Toronto Star)

It’s not easy being green: A focus on irrigation management: Kimco delves into its challenges and success with sustainable irrigation practices. (Kimco Realty Blog)

Gap to expand life skills training for female garment workers: The retailer’s successful PACE program is growing. (Fortune)

H&M Unveils First Ad Campaign to Feature a Muslim Model in Hijab: Ad for Close the Loop program (covered recently in Tactics Magazine) features some big firsts for the brand. (Racked)

Social Media Best Practices: Know Your Customers First: A few helpful tips for social media marketing. (Score.org)

Posted in Industry Headlines | No Comments »

Weekly Quote: October 1, 2015

“Good judgment comes from experience, and often experience comes from bad judgment.”

Rita Mae Brown
(1944 – )

Posted in Weekly Quote | No Comments »

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