Pavilion KL Sparkles for Hari Raya


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For this year’s Hari Raya Aidilfitri, a celebration that marks the end of Ramadan, Malaysia’s Pavilion KL transformed its center court into a bustling bazaar. Beneath a canopy of twinkling lights, vendors shared scrumptious treats, festive decorations and signature Raya fashions.

There were traditional souvenirs from Blue Eyes, delicacies from Booza Ice Cream, Dareo Chocolate and Kerepekla, flowers from Florism De Art, and gorgeous songket and batik fabrics from Jong Sarat.

Throughout the Raya celebration, shoppers could enjoy traditional dance from Sinar Sutera, and traditional music performances by local musicians.

The Star spoke with center management about the celebration.

“Pavilion Kuala Lumpur retail chief executive officer Joyce Yap said the theme ‘Sinar Seri Aidilfitri’ was apt.

‘We believe this celebration will harness the community spirit by shining a light into the culturally rich traditions that are close to Malaysians’ hearts,’ she said.

Pavilion Kuala Lumpur marketing director Kung Suan Ai said it was a challenge for them to create a new concept every year.

‘We want everyone to shine and glow, hence the theme ‘Sinar Seri’.

‘As you walk into the centre court, the illumination will make you bersinar (shine), and when you shop, you will become berseri (glow),’ she said.”

Shoppers who spent over RM300 at participating retailers were given free Hari Raya packets, pictured above. And the whole thing went social with the #MYCeritaRaya Instagram Contest, where shoppers could win for sharing their best Raya moments online.


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Stockland Merrylands Takes a Bollywood Break


Stockland Merrylands shoppers were delighted earlier this month when their afternoon shopping trip was interrupted by a Bollywood-style flashmob.

The flashmob was organized in partnership with 20th Century Fox to promote The Second Best Exotic Marigold Hotel, which hit DVD and Blu-ray that very day.

The surprise performance which was led by Home and Away Star Lynne McGranger, who was joined by a group of dancers in glittering Bollywood costumes. Together, they performed a particularly memorable scene from the film, which was originally bought to life by an ensemble cast including Richard Gere, Dame Maggie Smith & Dame Judi Dench.

Commenting after her surprise appearance, the Dancing With The Stars runner-up, said, “It was brilliant. I’ve always wanted to be in a flash dance & loved the movie, so jumped at the chance to be involved! It’s another tick off of the bucket list.”

Stockland Merrylands Marketing Manager Louise Moore assisted with the coordination of the activation in centre.

“The flash mob was a great opportunity to engage with our consumers in a spontaneous and fun way. A huge group of customers gathered to watch, taking photos and filming the performance,” said Moore. “Lynne was also taking selfies with lots of customers afterwards which was great to see. We will continue to engage our customers through the use of content on our Facebook page and also a DVD giveaway in the coming week.”


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Always Teaches Girls That They’re Unstoppable


Always went to bat for girls’ confidence earlier this year, and has been embraced for its efforts. Now its pushing the message further with its second #LikeAGirl ad: Unstoppable.

This one’s a little more cathartic. Girls are asked to write the messages that limit them onto large boxes while they talk about the way society holds them back. When the chatting is done, it’s time to do the most appropriate thing possible with the little boxes society tries to put them in – it’s time to smash them.

With only a couple weeks under its belt, Unstoppable has already topped 25 million views. Women everywhere are embracing its message.


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Industry Headlines: July 30, 2015


It’s Christmas in July for former Surrey mall Santa: A Santa’s anonymity is sacrosanct, but here, grown kids remember their favorite Santa fondly. (The Province)

Walmart takes a White House pledge: The retailer joins an elite group setting out to take on climate change (Chain Store Age)

School’s Out for Summer: Want to keep the pressure on Congress for the Remote Transactions Parity Act during the summer recess? ICSC has some suggestions. (The Center of Shopping)

Simon “out of deal business,” will invest in new construction, renovations instead: After a frustrated attempt to buy Macerich, Simon decides to invest internally. (ICSC)

Japan June retail sales beat estimates, but consumers cautious: The year-over-year bump looks good, but recent numbers aren’t that positive. (CNBC)

The $250 million YouTuber branding economy: Curious about how brands connect with the YouTube names that boost them? Take a look. (USA Today)

14 retail malls to exit space shortly: CII-JLL study marks a number of Indian shopping centers that may leave the market. (Economic Times)

Best Buy knows what time it is: This can only be good news for the electronics retailer. (Retailing Today)

Topshop drops ‘ridiculous’ mannequins: After the brand sees pushback to its slim mannequins, it agrees to make a change. (Inside Retail)

55 Street Style Snaps From New York Fashion Week: Men’s: Some fashion inspiration for your week. (Racked)

China Could Create a $68 Trillion Consumer Economy Over a Decade: Consumption is shifting in one of the biggest potential markets. (Business of Fashion)


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Weekly Quote: July 30, 2015


“I am still determined to be cheerful and happy, in whatever situation I may be; for I have also learned from experience that the greater part of our happiness or misery depends upon our dispositions, and not upon our circumstances.”

Martha Washington
(1732 – 1802)


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