Shopping Center Resource Directory


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If you’re looking for suppliers for the upcoming holiday season (and beyond), you may want to take a look at our Shopping Center Resource Directory. Freshly updated for this year, it offers up trusted suppliers in categories that will make your holiday and event planning much easier, along with many others.

Inside, you’ll find the contacts you need for resources like promotional products, social media marketing, decor and lighting, children’s play areas, public relations and much, much more. Each listing is complete with contact information, website and social media links, and descriptions of the services the suppliers can provide.

Take a look—and if you’d like to inquire about a listing, please contact ads@tacticsmagazine.com.


Posted in Housekeeping | No Comments »

On the Move: Chelsie Petereit


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Starwood Retail Partners has a new member helping with its task of overseeing the management of Starwood Capital Group retail properties: it’s hired Chelsie Petereit as Vice President of Marketing. Petereit brings over 15 years of experience in corporate and field marketing with her, most recently with Simon Property Group where she served as Director of Marketing and Business Development for more than two years.

Over the course of her career, Petereit has been responsible for overseeing strategic marketing for both the corporate and field levels, media and public relations and social & digital media. She worked with Davis Street Land Company and Heitman Retail Properties before joining Simon. Her role at Starwood Retail Properties is a newly created one, in which she will oversee field marketing organization and will also be responsible for the company’s corporate marketing strategy and direction.

“The addition of Ms. Petereit to our executive team will not only strengthen the growth and development of assets across our portfolio, but it will help position Starwood Retail Partners of the trusted partner of choice for retailers and investment firms across the country looking to capitalize on the strategic insight and industry expertise we bring to the table,” said Laurie Paquette, Senior Vice President of Property Management of Starwood Retail Partners.

Petereit is an ICSC Certified Marketing Director. She also holds a Bachelor of Arts degree in Public Relations and Communications from St. Thomas University and an Associate of Arts degree from International Fine Arts College.

About her new role, she said, “I am very excited to be joining such a well-respected company with the ability to help foster its dynamic opportunities for growth. I look forward to working alongside the strong team of executives to continue to use Starwood Retail Partners’ combination of strategic analysis, entrepreneurial insight and deep industry expertise to improve the customer experience, grow our business and heighten the Starwood Retail brand.”

Congratulations on the new role, Chelsie.

Have you recently made a move or welcomed someone new to your team? Share the details with us so we can feature your story in our next On the Move.


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intu Uxbridge Makes Michael Sobell Hospice a Little More Comfortable


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Good-hearted staff at intu Uxbridge made life a little nicer for those who are going through a particularly difficult time. The center recently sent in a team of intu staff to revamp the family room at Michael Sobell Hospice, so the families of those in hospice and palliative care can relax in a fresh, welcoming room.

The hospice is intu Uxbridge’s charity of the year, and the center hopes to raise £25,000 to fund a nurse for a year. But this redesign also gave center staff a chance to form close, personal ties to Michael Sobell Hospice as they spent their time repainting the room in a fashionable new color provided by Wickes, and replacing furnishings and decor with new items provided by Next.

Lisa Trodd, Assistant Marketing Manager at intu Uxbridge, said “It was fantastic to be able to support…Michael Sobell Hospice by giving their family room revamp this week, with thanks to our wonderful staff. We hope that the new rooms will be warmly welcomed by families of those under their care.”

The new family room was officially opened by celebrity interior designer Linda Barker last week, and hospice staff were very pleased.

Ursula Reeve, Head of Palliative Care at Michael Sobell Hospice, said, “We are delighted with the makeover. The new look family room is bright, comfortable and welcoming and will be a lovely area for our patients, their families and our staff to spend time in. Many thanks to everyone involved at intu Uxbridge for making this project happen.”


Posted in Cause Marketing | No Comments »

British Heart Foundation Explores the Sudden Pain of Heart Disease


It couldn’t be a more ordinary YouTube video: a woman behind the camera introduced her amazing dog, who can catch anything you throw at him. And catch he does. He manages a teddy bear, a hat, and a rubber chicken, among other common toys.

Out of nowhere, however, things take a turn for the tragic as the narrator hesitates. The camera shakes, then falls to the ground, and a hand limply releases the shoe that was about to be thrown. Without warning, the dog is confused, bereft, and alone.

It’s an ad from the British Heart Foundation, part of a new campaign that means to show the sudden, devastating impact of heart disease. Some, like this ad, are meant to shock. Others, like the campaign’s TV ad, are meant to help us understand just how hard a sudden death by hearth attack could be on those who love us.

Heart disease is heartless, it reminds us, when 1-in-4 loved ones still die from heart and circulatory disease.


Posted in Viral Marketing | No Comments »

Weekly Quote: August 27, 2015


“The secret of joy in work is contained in one word – excellence. To know how to do something well is to enjoy it.”

Pearl Buck
(1892 – 1973)


Posted in Weekly Quote | No Comments »

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