PlaceWise Media and Gimbal, Inc. Partner


gimbalPlaceWise Media already has an impressive stable of digital marketing tools for shopping centers, but the company has just expanded its toolset considerably with a partnership with Gimbal, Inc.

Gimbal offers proximity beacons as part of a complete hardware and software solution, allowing brands, retailers, and now shopping centers to actively engage with shoppers that opt in. In the initial phase of the partnership, beacons will be installed to 27 PlaceWise client properties, with 33 more to go by the end of this year.

PlaceWise plans to use it and Gimbal’s combined audience insights and first-party location data to deliver targeted, personalized content that will better meet shoppers’ needs.

“We’re excited to expand this powerful, proximity-based beacon technology to our shopping center clients through our partnership with Gimbal,”said Mort Aaronson, CEO, PlaceWise Media. “Gimbal has far and away more widely-used app publishers than any other beacon solutions provider, giving our clients’ centers and our advertisers the immediate benefit of connecting with a larger number of relevant shoppers primed to buy.”


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Covent Garden Launches Shopping District App


thepassLondon’s Covent Garden is largely a shopping district, not a mall. But as the distinction between districts, lifestyle centers and malls grows ever narrower, many shopping districts are taking cues from their enclosed brethren.

Take The Pass. It’s a brand new, highly publicized app that unites the district’s retailers with personalized offers, maps, and more.

The Pass certainly feels exclusive, though it’s entirely free. To use it, you need to register. Then you need to enter a secret PIN to get access to the deals.

Inside, there are the type of offers you might expect from a shopping center: gifts with purchase, buy-one, get-ones, discounts and so on. You can save offers to redeem when you’re in the area (by swiping right, just like popular dating apps like Tinder) and easily reference retailers’ locations and hours.

Speaking with The Drum, Beverley Churchill, creative director of Capco Covent Garden, explained the benefits of developing the ultimate insider experience.

“For the first time this new technology allows us to track customers’ favourite offers, so we can learn how Covent Garden visitors like to shop and dine,” she said.

“Already the best brands across the district are taking part and more are continually joining. Londoners won’t find the carefully curated offers, services and benefits at any of their other London stores”.

The Pass also gives Covent Garden a convenient central location to share news like fresh new retailers, contests and social campaigns.


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Industry Headlines: June 25, 2015



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The Pavilion Sends Shoppers to Vodacom Durban July


durban-small

July 4th is a big day for horse racing fans, as Vodacom Durban July takes over Greyville Racecourse. The Durban July Handicap is South Africa’s premier race, and shopping centers are enjoying the hype while they get shoppers ready for race day.

The Pavilion is one of Durban’s biggest centers, so it’s embracing the day in a big way. It’s asking shoppers to choose the ultimate race day selection from its stylists handpicked, world-renowned brands. The choices fall under three main categories: Fashion, Accessories, and, er, Horses.

This is a race, after all.

So shoppers can register and select from likely horses like French Navy, Halve The Deficit and Legal Eagle. They can also choose their perfect race day look: a blue and white lace dress from Forever New that retails for R499 (41 USD), a white and navy box dress from Stuttafords that goes for R3199.95 (263 USD), and just about everything in between—so long as it suits The Pav’s approved race day nautical colors.

Top it all off with a selection of hats, bags, shoes and jewels, and shoppers will be ready for the race.

Participants who make their selections across one category are entered to win 2 tickets and a VIP experience at Vodacom Durban July. Those who came back every week to fill out each category have a chance at an even bigger prize: 4 friends getting glitzed, glammed and hosted at The Pav’s Royal Tides marquee, and a set of His and Her’s Galaxy and Co. watches to take home.


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MAPIC Registration Is Open


Have you registered for MAPIC 2015? Registration is open for the event, which takes place in Cannes, France on 18-20 November. If you have an interest in the international retail property market, you might want to consider going.

Those attending include retailers, franchise partners, leisure and entertainment providers and many others from 74 countries worldwide. If you’re in any way involved with deal making, it’s the place to be. 2,400 retailers and 2,300 property developers are expected to attend.

2015’s conferences and speakers have yet to be announced, but they’re expected to include retail property market overviews, practical business cases and prospective solutions from all over the world, omnichannel discussions, retail concepts and innovations, and a lot more.

Add to that three international exhibition halls with over 700 exhibiting companies from across the retail industry, and it’s shaping up to be quite the event.

There are also a few shopping-center centric awards in the Mapic Awards, including Best New Shopping Centre and Best Refurbished Shopping Centre, so you may want to consider entering before the 30 September deadline.


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